The Union Jack Club

"We get great reviews based upon the crisp clean linen therefore we can be confident that this positive feedback is contributing towards our guest return visits. Would I recommend CLEAN? I can sincerely say, yes." Marcus Appleton, Deputy Chief Executive and Club Manager - The Union Jack Club

The Union Jack Club has been standing at Waterloo for over a century, with over 20 million guests walking through its doors to date. Its vision remains true today, to provide a haven for servicing and veteran men and women from the ranks of HM Armed Forces and their families. With comfort at its heart, the versatile venue and its 288 bedrooms require a reliable linen service that delivers on time and never compromises on quality.

The Union Jack Club

The relationship between the Union Jack Club and CLEAN began in March 2012 following the Union Jack Club’s rigorous assessment of several linen providers. As a charity and therefore a not-for-profit organisation, the concept of value is the foundation of the Union Jack Club’s operations and CLEAN’s premium yet affordable service and stock management and linen ordering system – Streamline – ticks all the boxes.

Quality & Efficiency

Whilst the Union Jack Club was established on the principle of delivering accommodation at the most affordable prices, quality is never an afterthought. With affordability the aim, rooms prices start at no more than one day’s pay for newest recruit to HM Armed forces.

Working towards the Union Jack Club’s operational objectives, CLEAN initially introduced its Lucia range of bed linen to provide affordability while supporting the venue in offering the very best guest experience. During the competitive tender process, CLEAN was commended for its superior yet valuable service – something that remains true today.

Signing an initial two-year contract, the Union Jack Club soon renewed its partnership with CLEAN for a further three years. Having continuously monitored customer feedback, the positive impact on the customer experience CLEAN’s linen proved to have was significant. Moreover, the relationship and mutual understanding has fostered by the assignment of a permanent account manager.

Providing hotels and clubs with a diverse product range that offers customers the option of a ‘pick and mix’ approach to the three linen and towelling lines available, the Union Jack Club now opts for CLEAN’s Isabella range. The chosen mix of products includes plain 200 thread count percale sheets and pillowcases and the stylish cotton rich Isabella Stripe duvet covers with luxurious and durable towelling and bath mats finishing the look.

Trust and Reliability

As a vital service to hotel operations, reliability is paramount when sourcing a linen supplier. Here at CLEAN we understand that a failure to deliver clean linen can have devastating effects on your business, which is why we always go above and beyond to ensure we always deliver a service experience of the highest standard.

Empathy between both the customer and a supplier is important and we’ll always invest time to understand the needs of our customers. Working closely with the Union Jack Club, we have studied their day-to-day operations to ensure we can always meet fluctuating demands. With the venue typically full during remembrance commemorations, we analysed data from the Streamline ordering system to identify peak periods throughout the year. Using this initiative CLEAN can understand a hotel’s occupancy trends and ensure the supply of linen correctly corresponds with demand.

CLEAN is able to deliver the circa 5 million items of linen required for busy hotels and resorts with its network of 7 well invested laundry sites throughout the UK, 145 delivery vehicles and 1,400 strong work force.


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Winner of The Green Apple Bronze Award in 2017 for Environmental Best Practice Service Industries category for our project 'Developing a Super-laundry'. Winner of ‘Most Innovative Company’ 2017 at the Laundry And Drycleaning Awards (LADAs) recognising companies, individuals, services and products that showcase a new level of customer service and professionalism within the industry. Awarded the ‘Sustainable Supplier’ title at the 2017 Footprint Awards; recognising organisations at every stage in the food supply chain from growers, producers, manufacturers and distributors, through to all hospitality and foodservice operators in both public and private sectors, their suppliers and other stakeholders. CLEAN has joined the list of inspirational British companies to feature as a 2016 finalist in the Amazon Growing Business Awards 2016: shortlist in the 'Company of the Year – Larger Firm category'. Winner of ‘Commercial Laundry of the Year’ 2016 at the Laundry And Drycleaning Awards (LADAs) recognising companies, individuals, services and products that showcase a new level of customer service and professionalism within the industry. Winner of The Green Apple Gold Award in 2015 for Environmental Best Practice for our Environmental Improvement project 'Eco-friendly laundry services focused on creating sustainability'. RoSPA Gold Merit Award (achieving Gold Standard for a 5th consecutive year). Recognised internationally, the RoSPA Awards have become one of the most sought after accolades for many organisations from every industry sector.