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Fraser Borthwick

Chief Customer Officer

Fraser joined CLEAN in 2020 having previously worked with the business during his tenure as Commercial Director for Brilliant Laundry Group. His methodology, determination and strong leadership skills have been essential for the successful navigation through the effects that the pandemic has had on our business.

With more than 25 years of commercial experience gained in a variety of sectors,

Fraser’s role as Chief Customer Officer has been integral to the CLEAN Commercial Team developing and maintaining excellent relationships with existing and new customers.


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Winner of The Green Apple Award Winner of ‘Most Innovative Company’ 2017 at the Laundry And Drycleaning Awards (LADAs) recognising companies, individuals, services and products that showcase a new level of customer service and professionalism within the industry. Awarded the ‘Sustainable Supplier’ title at the 2017 Footprint Awards; recognising organisations at every stage in the food supply chain from growers, producers, manufacturers and distributors, through to all hospitality and foodservice operators in both public and private sectors, their suppliers and other stakeholders. CLEAN has joined the list of inspirational British companies to feature as a 2016 finalist in the Amazon Growing Business Awards 2016: shortlist in the 'Company of the Year – Larger Firm category'. Winner of ‘Commercial Laundry of the Year’ 2016 at the Laundry And Drycleaning Awards (LADAs) recognising companies, individuals, services and products that showcase a new level of customer service and professionalism within the industry.